ABOUT
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SUSTAINABLE BUSINESS TRANSFORMATION
Developing and Implementing your Circular Business
Leading implementer of sustainable business models since 2019, specializing in circular economy business case development. Trusted by 25+ companies across manufacturing, retail, and technology sectors to deliver award-winning strategies that combine profitability with sustainability.
What Our Clients Say:
Madana put our plant on a completely new track within just a few weeks. We have been saving over €150,000 annually just through optimized material flows.
– Plant Manager, Mechanical Engineering
Instead of theory, we received concrete solutions – and a clear plan on how to achieve our sustainability goals."
– Sustainability Officer, Packaging Industry
Your Challenges – Our Specialisation:
Rising Disposal and Raw Material Costs
We help you reduce these costs and use resources more efficiently.
Unclear Legal Requirements and ESG Guidelines
We navigate you safely through complex regulations and requirements.
Internal and External Pressure for Sustainability
We support you in transforming this pressure into positive business results.
Inefficient Material Flows and Untapped Potential
We identify and unlock hidden value creation opportunities.
Our Network – Your Advantage
We have been working for years at the interface between industry, waste management and recyclate manufacturers in the EU. We strategically deploy this network to help our clients:
Secure suitable secondary raw materials
We find the right materials for your specific requirements.
Identify reliable suppliers
Our network guarantees trustworthy business relationships.
And quickly implement concrete solutions
We ensure efficient implementation without delays.

Result:
You save time, avoid risks – and take action while others are still discussing.
What You Can Expect From Us:
1
Analysis of Your Material and Waste Streams
Where do losses occur? Where are hidden potentials?
2
Development of Your Individual Circular Economy Strategy
Tailored to your production, supply chain and ESG goals
3
Economic Calculation & Implementation Planning
Savings, recyclate use, possible funding opportunities
4
Support During Implementation
Hands-on: from suppliers to equipment to reporting
5
Access to Secondary Raw Materials & Supply Sources
Thanks to our Europe-wide network in the industry, we deliver not only strategies, but also concrete material solutions – quickly, reliably and market-oriented.
6
Making Sustainability Measurable
For internal targets, audits and external communication
Circular Economy Solutions
Our Approach
Our comprehensive methodology drives sustainability transformation through research, feasibility analysis, funding strategies, and hands-on implementation. We don't just deliver presentations—we partner with you throughout the entire process, providing interim management when needed to ensure successful business outcomes. Our approach eliminates waste by focusing on complete project implementation rather than theoretical recommendations.
A Comprehensive Framework for Circular Economy Transformation
Assessment
Initial consultation and circular opportunity evaluation
Business Case
Detailed development with financial modeling
Strategy
Funding roadmap and implementation planning
Implementation
Project management and knowledge transfer
Our proven process guides organizations through every stage of circular economy transformation, from opportunity identification to successful implementation and continuous optimization.
WHAT WE OFFER
How Madana Supports Your Circular Economy Journey
Our specialized services are designed to guide your organization through every phase of circular economy transformation, providing expert support at each critical stage of your sustainability journey.
Market Research
Comprehensive analysis of industry trends, consumer behaviors, and competitive landscape to identify circular opportunities.
  • Industry trend analysis
  • Market behavior insights
  • Competitive landscape mapping
  • Regulatory framework assessment
  • Opportunity gap identification
  • Technical feasibility pre-assessment
Feasibility
Testing and validating circular business ideas through comprehensive technical, financial, and risk assessments.
  • Circular opportunity identification
  • Technical viability evaluation
  • Market viability testing
  • Financial modeling and analysis
  • ROI and impact projections
  • Risk assessment and mitigation strategies
  • Proof-of-concept development
Business Development
Building robust circular strategies that align with your organizational goals and market position.
  • Business model transformation
  • Strategic roadmap creation
  • Financial performance forecasting
  • Technical implementation planning
  • Risk mitigation planning
  • Stakeholder engagement frameworks
Supply Chain
Securing sustainable material flows and implementing responsible sourcing practices throughout your value chain.
  • Supplier assessment and engagement
  • Material flow optimization
  • Technical compatibility analysis
  • Financial impact assessment
  • Closed-loop logistics design
  • Supply chain risk analysis
  • Waste stream transformation
Investment
Accessing specialized financing and funding solutions to support your circular transformation.
  • Green finance connections
  • Financial risk assessment
  • Grant application support
  • Technical due diligence support
  • Search funds for investors
  • Investor relations development
  • Capital allocation strategies
Implementation
Executing your circular economy strategy with hands-on support and expertise to ensure successful outcomes.
  • Project management
  • Technical implementation oversight
  • Financial performance tracking
  • Risk monitoring and management
  • Staff training and capability building
  • Customized trainings and workshops
  • Interim management services
  • Progress monitoring systems
  • Continuous improvement frameworks
Each phase of support is tailored to your specific industry needs and organizational goals, creating a customized approach to circular economy transformation that delivers measurable environmental, technical, and financial results while minimizing implementation risks.
About David Mattersdorfer
Circular Economy Expert & Business Transformation Leader
Founder & Managing Director
With over 15 years of sustainability experience, David Mattersdorfer has established himself as a pioneer in circular economy business model implementation. His leadership has driven successful transitions for organizations across multiple sectors.
Resources & Knowledge
Media, Articles & Videos
Company Details
Company Information
MADANA by David Mattersdorfer
VAT ID: ATU74771302
Website: www.madana.at
Address: Hohenauergasse 13, 1190 Vienna, Austria
Chamber of Commerce Registration: 0551213